Cover the name, remove the shame: Tinder's tattoo offer aims for exes with ink regrets

'No regrets' is a maxim in the world of tattoo art that can quickly fall apart when your ink honors an ex.

With that in mind, Tinder launched a new campaign to help people in four U.S. cities cover up an unwanted tattoo that they got for an ex.

According to data from Tinder, 52% of tatted singles want to cover up or remove ink they got for a former significant other. Another 43% say they wouldn't date someone who still had an ex-inspired tattoo.

The ink can be a permanent reminder of bad decisions and for some, a roadblock on their path to newfound happiness.

"We created Ink Twice to help the 47% of surveyed singles who feel self-conscious about a tattoo from a former relationship," said Melissa Hobley, Chief Marketing Officer at Tinder, in a statement. "We want them to feel empowered to explore all the possibilities of a new dating journey, especially if your Valentine crush turns into something a bit more special.”

Tinder's new campaign, Ink Twice, can help singles in New York, Los Angeles, Miami, and Austin with a do-over on those regrettable tattoos.

Advice for singles this Valentines:Have you heard of 'relation-shopping'? It might be why you're still single.

According to a press release, starting this week, singles in those cities can apply to get a cover-up from these shops courtesy of Tinder:

• Inked NYC in New York City
• No Good Tattoo in Austin
• Inked Miami in Miami
• Alium Tattoo Studios in Los Angeles

How to apply:

Singles can apply by swiping right on an in-app notification or by visiting inktwice.us.com. Then, singles click the "Apply Now" associated with their desired tattoo parlor and provide details about the tattoo they want to be covered up.

The people who are selected will be notified by February 20. Then, they will have three months to schedule their tattoo after the completed successful consultation and receive confirmation from their designated tattoo artist.